We the North! Dave and Paul head north of the border to speak with who they dub “the King of Canada,” Adam Armit, the Manager of Live Entertainment and Venue Marketing for Maple Leafs Sports & Entertainment (MLSE) in Toronto, where he oversees the concert marketing portfolio for Scotiabank Arena, the digital content portfolio for music partnerships and overall music marketing strategy. Adam dives into how he has pivoted in his role during the pandemic, including his experience with the NHL bubble, their virtual concert series (Budweiser Stage at Home) and drive-in events. One of Scotiabank Arena's biggest successes has been their accolades received for artist welcomes and gifts, largely in part to Adam's creativity and leadership. Adam walks through how his team creates these unique venue opportunities, from a birthday party for Ariana Grande to a custom Gameboy for Bruno Mars.
Adam Armit: LinkedIn