Adventures In Venueland

Becca Berger

Episode Notes

Saddle up as we head down to Fort Worth, Texas, and talk with Becca Berger, Senior Sports Marketing Manager for Fort Worth Sports Commission. Becca tells us what it’s like to work for a sports commission, explaining the many aspects of what she’s involved in for events coming to the city – from hospitality to marketing to hosting and execution. She talks about what it’s like working with national governing bodies and things that makes it different than working for a pro sports team, such as planning events multiple years out. With Becca getting her start working in athletics at KU to stints with different teams and venues, she has good perspective on all the marketing people involved with executing successful events and how the sports commission side is often the glue bringing so many groups together for the overall experience and event hospitality. Hear about Fort Worth’s unique position in a busy market, and how they often collaborate with nearby Dallas. Becca tells us about her food blog she started during the pandemic, The Confident Kitchen, which focuses on healthy eating using dairy-free (and often gluten-free) ingredients, and how experimenting with marketing a personal food blog has helped her grow in her main career. Enjoy this interesting, informative episode with great perspective on career path options, a look inside sports commission life, and mouth-drooling talk about amazing recipes. Dinner is served!