Lace up your sneakers and meet us in the center of the basketball universe as we chat with our friend Jeff Johnson, Associate Director with Pacers Sports & Entertainment and Gainbridge Fieldhouse in Indianapolis, Indiana. Jeff, who is celebrating 27 years with the organization, oversees marketing for events as well as traditional advertising for the Indiana Pacers and Indiana Fever. In case you’ve been living under a rock, Indy is having a *moment* with sports – hosting the 2024 NBA All-Star Weekend, amazing back-to-back seasons by the Pacers, hosting the 2025 WNBA All-Star Weekend – all punctuated by the emergence of Caitlin Clark which has led to sold out WNBA games at home and on the road. We chat about all those things with Jeff, and the importance of basketball to the city and state. We hear some amazing stories from throughout his career, from hosting swimming championships in an arena to calling Butler games in college to fun minor league hockey promotions. Listen in and enjoy this episode which is the perfect mix of inspiration, imagination, and fun stories that serve as a reminder of how special the live event industry is.
Jeff Johnson: Email
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