Toss on your Pats jersey and head with us to Foxborough as we hear all about New England’s largest venue from Kassie Epstein, Manager of Business Development & External Affairs for Gillette Stadium (Kraft Sports + Entertainment). Kassie and her team oversee every full stadium ticketed event that doesn’t fall under New England Patriots football or New England Revolution soccer - such as motorsports, collegiate events, and their concert series. Hear about their responsibilities with promotions, marketing, and being a tour liaison, and how that has changed as more and more tours are playing stadiums. We talk about what makes good stadium shows and how artists are challenged even more to make the shows interactive and fun for all attendees – especially the ones seated far away. Hosting three nights of Taylor Swift’s Eras Tour, Kassie takes us through that experience and how Taylor has really set the bar for a stadium show experience. We dive into social media platforms and when to adopt/drop them, the current challenges venues face with music licensing, and the importance for venues to create original content for their feeds to balance out push-down content from artists. Enjoy this wicked pissah of an episode with a born and bred Boston girl that’s sure to inspire new ideas and perhaps a visit to New England in the Fall.
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