Tune your guitar and strike your favorite rockstar pose as we travel down to the capital of the Lone Star State, Austin, to chat with Lillian Lee, VP of Digital Marketing Strategy for Fevo. Lillian gives us a rundown on Fevo, an ecommerce experiences company specializing in professional sports ticketing, and how they’re working to digitize the industry and revolutionize the checkout process online. We talk about the evolution of the event experience, and the importance of flipping strategies on their head to innovate and create new, better experiences. We also walk through her career adventure. A love for music at an early age led Lillian to study music business at NYU where she landed an internship for a club promoter in Brooklyn. This led her on a path to working at Empire Control Room & Garage where she cut her teeth on all sides of the industry and experienced the joys and challenges of hosting events for SXSW. Her next gig found her with Front Gate Tickets, a festival ticketing platform, before landing her current role with Fevo, where she handles branding, digital strategy, internal marketing, product marketing, and client marketing. Enjoy this interesting look at different sides of the live event industry, hear some great advice, and learn all about her sweet “Texas street dog,” Copper, on this fun and informative episode.
Lillian Lee: Facebook | X/Twitter | Instagram
Fevo: X/Twitter | Instagram | LinkedIn