Grab your guitar and join us in music city as we talk with Lori Shapiro, Director of Digital Marketing at Outback Presents, based in Nashville, Tennessee. Hear Lori talk about what the last year and a half has been like on the promoter side and how they adapted and prepared for the return of events. She discusses starting on the venue side, her journey from Penn State to her current role, her advice for people starting off in the industry, and what a good promoter/venue relationship looks like. Lori talks about the impact the pandemic has had on Nashville, and the cathartic return of live events, which define the city.