Adventures In Venueland

Tami Allen

Episode Notes

Carve out some ice time and triple-axel your way into this episode with Tami Allen, Senior Director of Winter Sports Events at IMG, and Event Director for Stars on Ice. Tami tells us about IMG, where she’s celebrating her 25th year, and how under the Endeavor umbrella it’s part of a massive global portfolio of businesses across the sports & entertainment ecosystem allowing for collaboration and maximizing opportunities. Stars on Ice, which she works on specifically, is the premier figure skating tour featuring the best skaters in the world. She talks about marketing shows in international markets, and the importance of leaning on local resources. We also discuss Tami’s involvement in the Event & Venue Marketing Conference, where she has been awarded the highest award for her years of work including First-Time Attendee initiatives – welcoming new conference attendees and connecting them with conference mentors. We learn about her history in the industry, from attending the University of Akron for their dance program to volunteering at celebrity golf tournaments and doing contracted events with the New York Yankees before landing at IMG. Have fun with us on this informative, playful conversation that discusses how to face social challenges, navigating your career, and fun stories between friends.