Monster Jam trucks, Disney On Ice skaters, dirt bikes, and even the circus – join us as we dive into all things family shows with Windy Reeves, Senior Director of Event Marketing & Sales for Feld Entertainment, the leading global company of live touring family entertainment. Feld is the powerhouse behind Monster Jam, Supercross, Ringling Bros. and Barnum & Bailey Circus, and Disney On Ice, and Windy gives us a behind-the-scenes look at how these productions come to life. We chat through exciting new additions to the tours, and how she builds the Atlanta shows, sets the pricing, works with PR and group sales to develop campaigns and promote their shows. Learn how she and other promoters leverage new exciting things each year to pitch media, and how they have been leaning more into influencer and celebrity marketing. Learn how Windy got her start in her career, from attending Georgia College State University to stints at the Union Reporter and Macon Centreplex before joining Feld, and how the excitement has kept her in this role while giving her fulfilling opportunities like being a Lead Adjunct Professor at University of South Carolina for a class offered by Feld. Buckle up and listen in as we run away with the circus on this fun, informative episode.
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